Young millennial is to paint the gray hair. Do not want to look older, it is a "statement"
Singer Zayn Malik (former One Direction), 23, is on the cover of Billboard magazine and L'Uomo Vogue with gray hair. The mixed white black hair is no longer synonymous with age and aging, but a new trend among male millennials (born between 1980 and 2000): no colorings man in supermarkets, YouTube videos and an increase of 234% the search for "silver hair", according to the beauty trends report Google search engine.
"Gone are the days when men avoid gray hair. For a new generation of adventurous men, paint the gray hair is gaining strength, appropriating a phenomenon that occurs naturally in older men and giving it a touch millennial "writes the New York Times.
Among female celebrities, the trend of gray, silver hair is not strange. Rihanna, Kylie Jenner, Hilary Duff, Ellie Goulding, Lady Gaga or Kate Moss painted hair that tone and on the catwalk several fashion designers have chosen gray wigs for their parade models (Jean Paul Gaultier, the Autumn / Winter collection 2011 or Gareth Pugh in spring 2010). Now the fashion comes to male.
According to the New York Times, the Amazon search by color to gray man tripled in the last year. "Men are accepting color, generally. This is an extension of that, "says the stylist of a hair salon Amie Rau. Gus Kenworthy, freestyle skier of 24 years, asked Amie Rau for him to paint the gray hair taking an image of a young woman with dyed hair tone for inspiration.
"It has nothing to do with look older," says Michael Fisher, creative director of the agency of fashion forecasting and trends Fashion Snoops. "We are in the middle of a time when boys are breaking their own limits and find new ways to express themselves," he continues. Paint the gray hair is "a kind of ironic statement, especially if the person is considerably younger and is probably several years of staying with naturally gray hair," says Fischer, who compares this "bold way to stand out from the crowd "with the locks or the man burns (hair caught in the form of pull in men with long hair).
Robert Johnson, editor of GQ, stand out through the hair color is "difficult." "But the gray is traditionally old and is not something that young people want. Therefore, dye your hair that tune became amazing and remarkable, "he believes.
For the American GQ magazine, the increase in research and viewing videos on YouTube about the tone of hair, means that it is to achieve its "saturation point". But if a celebrity or influential male model paint your gray hair, "the trend gathers strength for another six months"